Keeping up-to-date with search engine optimization trends, updates and news is important for any web designer and business owner. SEO affects pretty much everything connected to a website and whether it’s copy or design, knowing how to increase visitor numbers is important to the success of your company online.

This week’s roundup showcases five in-depth reviews and forecasts of good search engine optimization practices for the year 2017. For web designers and business owners, there’s pretty much everything you need to know about keeping Google happy and attracting prospects via search results.

Let’s have a closer look at each:

SEO Trends 2017: 44 Experts on the Future of SEO

By Danny Goodwin for Search Engine Journal (SEJ)

I’m starting with my favourite. Goodwin has gathered insights from 44 top SEO pros. It’s a huge post and is packed full with fascinating tips covering subjects such as AMP (Accelerated Mobile Pages), artificial intelligence, cultural content, machine learning, voice search, mobile, site-speed, click yields and structured data, to name but just a few. Grab a coffee, sit in your comfy chair, and enjoy.

Read the article.

5 search engine optimization trends for 2017

By Vikas Agrawal for The Next Web (TNW)

Agrawal points out early on in his article that search engine portals are developing new algorithms and rules every year. They’re always changing, evolving and adapting, especially to combat spam and black hat SEO techniques. He follows on by sharing 5 search engine optimization trends he sees as being important during 2017. One of the topics he includes is the integration of short branded links.

Read the article.

SEO and Digital Trends in 2017

By Gianluca Fiorelli for MOZ

Fiorelli is careful to note that his article is a prediction of how things might pan out over the next 12 months. He begins with a fascinating Google timeline graphic showing events such as Google updates, Google acquisitions, and products Google launched. This is followed by a few insights, before the rest of the post which tucks into what we can expect and should prepare for, SEO-wise, in 2017.

Read the article.

SEO 2017: 8 Crucial Rules for Dominating Google’s Search Results

By R.L. Adams via Forbes

Adams begins his in-depth article by providing a little history behind Google’s search engine algorithm development process over recent years. The he takes a look at the fundamental components of search engines and how most people look at SEO in a back-to-front way. This followed by his eight crucial rules for actually succeeding in SEO in 2017, two of which include having age before beauty, and size really being a factor that matters.

Read the article.

SEO trends to prepare for in 2017

By Pratik Dholakiya for Search Engine Land

Dholakiya explores what’s on the horizon for search engine optimization (SEO) practitioners in the next 12 months. With algorithm updates constantly keeping business owners on their toes, the author shares 5 factors to look out for in 2017. Factors include optimization for user intent, rich answers and snippets, cross-channel marketing, mobile growth, and voice search.

Read the article.

Search engine optimization is an incredibly important part of good website page copy and blog post content. If you’re looking for an SEO copywriter to write website copy that attracts both human readers and search engines, then I can help you.

Contact me today to discuss your latest project.