You know this, I know this but do your prospective clients know this?
Your blog provides a great place to explain the finer details of web design. It’s an ideal location to cover what a client can expect and should think about prior to beginning the design process.
Some people will have questions directly related to navigation menus and connected site structures whilst for others, the explanations or examples you give will fuel ideas and clarify requirements.
So what can you write about in regards to website menus and navigation?
I’ve come up with 8 ideas your prospective clients will appreciate reading which will clear things up for them and also place you as the unequivocal expert.
Let’s jump right in…
1. Showcase some navigation menu options you’re particularly proud of from your previous projects. Briefly cover how the menus and structures benefited the user as they made a journey through the website. What points did you need to consider whilst creating the design and functions?
2. Speaking of things to consider. Cover the general process you go through when designing navigation, menus, systems and user journeys for business websites. How (and when in the overall design process) do you prepare and draft the menu buttons and navigation bars? What considerations need to be made?
3. Dust off your black leather sofa and venture a little into the psychology of website navigation and user journeys. How are humans wired to respond to multiple options they’re presented with? In what way can a well-designed navigation menu influence readers to take certain actions and why?
4. Are all web navigation principles the same from industry to industry? How do the navigation menu options for a creative and flamboyant design company website differ from, say, a more formal and serious-in-tone medical research company website? What should different industries bear in mind?
5. Some business websites have no more than a dozen pages. Others have tens of thousands. How do navigation structures differ from small sites to big ones? What are some great ways to make sure all pages are no more than 3 clicks away even in a mammoth library of content? What are some homepage navigation menu options for these sites?
6. Are generic labels on navigation menus (i.e. ‘services’, ‘about’) a sensible route to take or can more descriptive and unique labels be had? What are the various possibilities and how might these affect different types of industries? Mention the dangers of bounce rate if the labels are too obscure or boring.
7. Find some fantastic examples of businesses getting their navigation design and structure spot on. Focus on a wide variety of industries from large catalogue sites through to small service companies and everything in-between. Take screenshots and detail the positives and how they can influence a prospective client’s website. Avoid negative criticism.
8. How does a website’s navigation, from the menu bars to the structure, affect search engine optimisation (SEO) efforts? Write about how a poor system can impact negatively on rankings and findability. Then cover the ways in which an intelligently designed navigation system can boost visitor numbers and reach.
These ideas can be merged into one mega post or they can form 4 to 8 separate posts that form a series. Focus each post around a suitable keyword phrase and make sure the title is catchy but accurate to the content within.
Some good openings to the post can include a brief mention of a current project you’re working on where navigation menus have been a particularly interesting factor.
Or, you can tie in navigation to something in your area, perhaps related to poor street signs or road maps, where you then follow through to the benefits of strong website navigation menus. This can help attract regional clients.
Metaphors can work well in a post on this subject.
When possible, use customised images to highlight your points.
I hope these ideas have given you some inspiration to craft a good post for your web design agency in a relatively short space of time.
If you need any help blogging for your agency or adding new web copy then don’t hesitate to get in contact with me. I offer a full range of copywriting and blogging services.
Image via Pixelbay (License: CC0 Public Domain)
Freelance website copywriter from the UK. I help businesses worldwide attract clients and customers through their websites with the use of engaging and informative SEO-optimised web copy. You can read more about my copywriting services or get in contact with me to arrange a chat about your requirements.