With a good blogging strategy you can dramatically increase the number of customers you receive via your company website. However, the posts need to be aimed at what people are searching for online, especially in your local region.
Once they reach your taxi blog, each individual post then needs to connect with the reader and answer their questions, concerns and desires.
With all this in mind I’ve come up with 10 blog post ideas all blogging taxi companies can use on their blog. With a little adaptation and creativity you can use these ideas again and again for different scenarios and topics.
The meter starts now…
1. Local events
Write about the local events taking place in your area. These can include things like theatre plays, festivals, movie releases, exhibitions, sport fixtures, concerts and museum shows. Anything and everything people will think of using a taxi service to attend.
Why?: Local people are searching online for information about regional events. You’ll catch some of the keywords they enter into the search engines and attract them to your site.
People love stories. As taxi drivers you will have a hoard of fantastic untold stories just waiting to see the light of day. Who was the weirdest customer you’ve had? What was the funniest thing you’ve seen whilst driving? Was there an incident that shocked you? Bring all the stories together into a blog series.
Why?: Good stories about the human condition, whether positive and negative, can be very popular on social media. You have the potential to get a particularly inspiring or poignant story shared widely.
3. Industry news affecting customers
Potential customers are not that interested in internal taxi industry news. They will however read such news if it directly affects them. What government plans or business developments related to your work are going to have either a positive or negative impact on customers? Share your personal views on the news.
Why?: Potential and current customers will see you as knowledgeable about your industry and boost their perceptions of your professionalism.
4. Most frequently asked questions
You know those questions you get asked every day? You’re probably sick of giving the same answers over and over again. Well, turn each question and answer into a blog post. You can then write in detail some of the ways in which your taxi company delivers the results your customers are looking for.
Why?: People will be searching for these types of questions through Google. Like with the events post you’ll catch some of the keywords searchers are using. You’ll also be seen as reliable and honest.
5. Transport updates
Has an unfortunate cow derailed a local train? Have bus drivers gone on strike? Is the transport system in meltdown? Keep people updated on the latest public transport news affecting the region, especially if you’re likely to benefit from it. Detail how long the disruption is likely to last plus some alternative routes, by road, preferably by taxi.
Why?: You’ll be able to tap into the attention of people looking for alternatives to their planned journey. In some cases they’ll hire your taxi services to get around the problem.
6. Charity work
Charity work is just a good thing to do, whatever business you’re in. If you’re not doing charity work of some kind, then find something. That’s because charity work also provides great material for a company blog. You can write blog posts, with photos, showing how your staff are helping a local hospital or charity
Why?: By focusing on your company’s altruistic side you’ll increase your likeability and trustworthiness.
7. How things work
How do taximeters work? What’s the process of becoming a taxi driver? Who answers the phones? It might not seem that important but people do like to see transparency in a company. It builds trust and likeability when potential customers can see behind the scenes. Open up and reveal some of the inner workings of your taxi firm.
Why?: This style of post attracts search engine visitors looking for information but also connects well with establish customers interested in knowing more about their favourite taxi firm.
8. Taxi history and culture
The first taxis were horse-drawn carriages that first appeared in London and Paris during the early 17th century. Since then they’ve gone through an evolution of different designs and functions, from the hansom cab all the way through to the cars you drive now. Every country in the world now has them. Write a few blog posts showcasing some of the more interesting aspects of taxis.
Why?: Good potential for social media sharing with a well-constructed post related to the cultural and historical nuances of the taxi and your industry.
9. Preparing for an event
Preparing for a job interview or a special date can be a nerve-racking or confusing time. Provide some advice for people on ways to ease anxiety, properly plan things, arrange details and get to grips with everything related to the occasion. Then pop your phone number into the blog post because many of these people will need a taxi to get to this important place.
Why?: This type of blog post acts in the same way as the events post. Keywords will attract search engine visitors who’ve not yet thought about arranging transport.
10. Safety tips
Where in your city should people (especially women) avoid going alone at night? Share some safety tips for different types of people when out and about, whether after dark or during the day. List some of the places people can go if they’ve been mugged or assaulted. Write about some self-defence techniques. You can interview a local martial arts expert.
Why?: It’s a good thing to do. You care about people. You have some responsibility to make sure people are not put into dangerous situations. It’ll boost the trust factor too.
Try some of these out and see how they increase not only your blog readership but also the number of customers you gain through your website.
If you want even more taxi blog post ideas where these came from then check out my blog audit services which offers a host of benefits to blogging businesses.
You can also hire my blog writing services where I can ghost-blog on your behalf.
Creative Commons image attribution: London taxi cabs from DncnH