Portfolio

Louise Lace – Editorial Fashion and Personal Styling

Collaboration: Copy by Edward Beaman | Web design & graphics by Ian Lace of Liquid Media.

Project: Louise Lace is an experienced and renowned fashion industry expert who was a founding member of the hugely popular Norwich Fashion Week. She required a new web presence for her new venture into personal shopping and editorial fashion styling, together with branding, marketing materials and sales copy.

Details: The first step was to talk in-depth with Louise to get a complete understanding of what she did, what she aimed to achieve and who her ideal clients were. Once all this became clear we were able to create a stylish new look for her branding, marketing materials and website. This was then boosted with sales-focused webpage and leaflet/brochure content.

​Pages designed and written included the homepage, about page and a number of service pages including: styling day, wardrobe revamp, personal shopping, online stylist and editorial.

 

Small booklet created for personal fashion stylist Louise Lace

From our initial conversation we immediately clicked. His ethos towards business & writing is second to none, he listened to my brief, engaged with my personality which has come across in the content for my new business website. His ability to engage with different clients is astounding and his knowledge about social media has taken me to another level. Edward and I have worked together for some 4 months which has been an absolute pleasure. I have learnt so much and his expertise in his field is amazing. I cannot recommend Edward enough for his writing services. Louise Lace

Fashion Stylist

Biomass Norfolk – Renewable Energy Heating

Collaboration: Copy by Edward Beaman | Web design & graphics by Ian Lace of Liquid Media.

Project: Biomass Norfolk are, as the name suggests, biomass boiler installers from Norfolk. They needed website copy that would inform, educate and sell their specialist renewable energy heating services to homeowners and businesses throughout the region.

Details: This was one of my all-time favourite projects. I put together a content structure and wrote copy focusing on their services and the products they provide and use. Pages I wrote included the homepage, about page, service pages, product pages (boilers, solar and storage) and an overview of what biomass fuel is.

SJ South East Construction Ltd – Building Contractors

Collaboration: Copy by Edward Beaman | Web design & graphics by Ian Lace of Liquid Media.

Project: SJ South East Construction Ltd is a collection of skilled builders and electricians who work across London. They required new website copy in conjunction with a rebrand and website development.

Details: I wrote their homepage, about and service pages using search engine optimisation techniques together with informative, personable and sales-focused copy. Pages included details about renovations, extensions, refurbishments, roofing, ground works, electrical inspections and commercial services.

East Coast Hydrographix – Water Transfer Printing

Collaboration: Copy by Edward Beaman | Web design & graphics by Ian Lace of Liquid Media.

Project: East Coast Hydrographix provide a number of fascinating surface enhancement services. These include the rather beautiful water transfer printing technique which is used to apply decorative patterns to often irregular shaped surfaces.

Details: I put together a content plan in collaboration with an experienced web designer. Informative and engaging copy was then written to explain and sell their various services. Pages written included details about hydro dipping, flocking, carbon skinning and chrome spraying, plus more.

Cabello Hair & Beauty – Salon

Collaboration: Copy by Edward Beaman | Web design & graphics by Ian Lace of Liquid Media.

Project: A hair and beauty salon in Suffolk were looking for a new brand, online presence and SEO website content. They were looking for a classic and sophisticated look to appeal to their target audience and help with their general marketing.

Details: Our team worked in parallel on a new website design and the webpage content to go with it. We believe it’s always important to match the content with the design, and vice-versa. The result of this seamless collaboration was a beautiful new brand, highly functional website and engaging written content.

​Pages designed and written included the homepage, about page and a number of service pages including: cutting & styling, colouring, bridal hair, beauty services and detailed team bios.

Custom Kitchens of Lowestoft – Kitchen Fitters

Collaboration: Copy by Edward Beaman | Web design & graphics by Ian Lace of Liquid Media.

Project: Custom Kitchens Lowestoft design and install bespoke kitchen, bathroom and living area furniture for customers across East Anglia. They needed new website copy during an overhaul of their brand.

Details: I crafted copy for all the main pages including the homepage, service pages and also a news update. Service pages included details about the design and fitting of bathrooms, kitchens and living areas such as living rooms and dining rooms.

Website Copy

Examples of website copy I’ve completed for clients in various industries:

Rik Hall Builders

Copy for a new building company website. All pages.

Custom Kitchens

Kitchen and bathroom fitters. Entire website.

Useful Print Company

Printing company. Old text rewritten and new pages added.

L&S Ceramics

Tiling services. New copy for a new website.

Bicycle design

Another case study example from the same Danish design company (1 of 50)

Elite Electricians

London electricial company. Entire site.

Blogging

Examples of blog posts I’ve written either for business clients or as guest posts:

Be A Freelance Blogger

When 100 Rockets Fell On This Freelance Writer, He Learned 5 Surprising Lessons About Fear

Articles

Articles, as opposed to blog posts, written for business websites: