I need a Plumber!: 10 Blog Post Ideas for Plumbing Businesses

By Edward Beaman

Feb 17

Blogging ideas for Plumbing businessesAre you a plumbing business with a blocked blog?

Maintaining a consistent blogging schedule when you’re clean out of ideas can be tough. The whole process becomes a slog. After a while, you wish you’d never started the blog in the first place.

However, in this post I want to give you an inspirational helping hand.

The following 10 blog post ideas for plumbing businesses can together form the entire body of your blogging calendar. Each one simply needs a few adaptations to match the circumstances of your company and its customers.

Let’s get the ideas flowing!

1. Most frequently asked plumbing questions

Why is flushing my toilet so noisy? How do you avoid frozen pipes? What’s the difference between hard water and soft?

You’ll know the questions you get asked over and over again. Turn some of the answers to these popular questions into blog posts. Explain to readers how they can prevent damage occurring and how to fix minor problems themselves.

People will be typing these questions into their search engines. The more of these questions and answers you have, the more likely people needing your services will find you.

Don’t worry about answering questions too well which allow the customer to fix the problem themselves. In most cases they’ll try, and fail, and then get on the phone to you.

2. Emergency plumbing solutions

It’s unlikely a homeowner whose blocked toilet is overflowing onto the bathroom floor is going to bother reading a blog post. However, an emergency plumbing solution post is not written for happening-right-now problems.

Sometimes people are aware they have a problem in the offing. They know they should get it fixed but perhaps money or time is not on their side, so they prepare by reading what they should do if the worst happens.

When the shit does eventually hit the floor, your name will be in their mind thanks to the helpful information you provided.

3. A hard plumbing truth

Is there a problem you see homeowners dealing with every day of the week? Perhaps in your regional area hard water is an issue, for example. The high mineral content is causing more frequent damage to equipment. You can write a detailed blog post stating the causes and consequences.

Inside the post you can also provide tips and advice on how to mitigate problems that occur and how to best avoid related negative issues arising in the future.

The cold hard plumbing truth can be technical or it can focus on a legal or economic issue homeowners will need to think about. Readers will see you as an honest and frank professional they can trust.

4. Biggest plumbing myths

Plumber blog post ideasThe drain is in good condition if things go down it, right? You’ll know this isn’t always the case but many homeowners won’t. Take some of the most common misconceptions you come across in your daily work and turn them into blog posts. Detail the plumbing myth and then debunk it.

You can write a multi-myth list-style blog post like this Delaware Valley plumbing company did or you can take one myth at a time. A fine example of the latter comes from an Australian plumber who pulverised the myth that all plumbers still use Electric Eels or Metal Snakes to clear blocked storm water drains.

5. Tips on saving money

Can changing your shower head save you money? Homeowners, especially during difficult economic times, are looking for ways to save money wherever they can.

Provide your customers with a wealth of tips, advice and strategies to reduce their costs when it comes to matters of water, power and infrastructure. Explain how the changes can retain the quality they already enjoy whilst also soothing their bank balance.

Your readers will again see you as a trustworthy expert they can rely on to help carry out the required changes.

6. Buying guide

Help readers select and purchase the right fittings they need for their home. Think of the common fixtures you install every week and the various options that are available. For the inexperienced, choosing the right valves, toilets or shower heads can be a headache.

An example of a guide for buyers comes from a British plumbing company which explores the art of choosing the right shower for the right system.

This type of blog post will catch potential customers at the stage where they are looking to make changes to their home. By giving them good quality and helpful guidance that genuinely helps their decision making, you’ll be on their mind when it comes to installation.

7. Surf the news

As plumbers you’ll instinctively be attuned to plumbing-related news stories. Think of something in the media recently which caught your attention and might be of interest to your readership. It can be serious or it can be amusing.

For example, if it’s winter you can write about the latest freezing cold weather which has caused damage to pipes. In this post you can offer solutions on how to unfreeze pipes without damaging them.

Other stories might be funny such as the drastic way to stop men leaving the toilet seat up called the ‘Main Drain’.

These news stories will get you search engine attention plus be entertaining for your regular readers.

8. Personal stories and anecdotes

Plumbing Blog Post StoriesPlumbing blogs, like all business blogs, are not only about serving answers to problems. They are also about connecting with readers on a more personal level. Blogging is a conversation.

With this in mind, write some blog posts about you and the experiences you’ve had during your plumbing career. Tell some stories about the jobs you’ve had to do, the people you’ve met and even some of the mishaps that occurred (but which you fixed). Why did you become a plumber? (Great example: Why I Got Into the Plumbing Business)

You can also weave personal details into the previously mentioned blog posts. Mention your wife every now and then. Say when and where you’re going on holiday. Connect a plumbing issue to a problem your friend or relative had.

All this will make you more relatable to people. They’ll trust and like you before they even meet you.

9. Behind the scenes of your plumbing company

Another way to build the trust factor is by showing people how your business is run on a day-to-day basis. Take photos of your staff and of your premises. Write about who gets into the office first in the morning and what they do. Profile a new apprentice.

You might be surprised how much the human factor interests people, even those new to your website. Whist these should remain an occasional part of your blogging schedule, they are a good way to build your personal brand and showcase your professionalism and ethos.

10. About your local region

What’s special about your area of the country? As a local business you’ll be seeking to attract customers from the local region. In order to get these people finding you online, much of your content will need to focus on the names of the cities and counties you serve.

A good way to do this is by writing about news, events, landmarks and anything else of interest nearby. Try to relate it all to plumbing in some way but you can also write the occasional off-topic piece like a Tennessee plumbing company did in their post 41 Facts About Knoxville.

Another example shows how a British plumbing company incorporated a location when talking about problems arising from a change in kitchen designs.

Turn the taps on!

Experiment with all 10 of these business blog post ideas for plumbers. Test which ones gain the most views and also the type you enjoy writing the most.

It’s important to find some satisfaction in blogging. When you enjoy the process, this carries over to the reader and you’ll find increased engagement as a result.

What other ideas can you think of for a professional plumber’s blog?

Plumbing offers huge blogging potential. When preparing this blog post I came up with 46 blog post ideas for plumbers but narrowed it down to just 10. If you’re a plumbing company serious about blogging then I can help you develop a long-term strategy for blog content creation. Get in touch if you’re interested in working together.

Also check out my website copywriting services for plumbers and tradesmen.

Creative Commons image attributions: Water down the drain from David Blackwell | Wild plumbing from Kevin Dooley | The revenge of the sucker from clement127


About the Author

Freelance website copywriter from the UK. I help businesses worldwide attract clients and customers through their websites with the use of engaging and informative SEO-optimised web copy. You can read more about my writing services or get in contact with me to arrange a chat about your requirements.

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(29 ) comments

Jessa Batylin May 19, 2015

We are writing our own plumbing blog and find it very hard to talk about what we “DO” everyday. Leading me to believe that as a plumber we are “Do’ers” not writers. This blog was very helpful and gave me the 2nd wind I needed to move forward with continuing to write our blog.

    Edward Beaman May 20, 2015

    Hi Jessa,

    There’s definitely no need to blog every day. Once a week or fortnight is more than enough for the busy business owner. I think blogging actually suits “Do’ers” very much. Blogging is different from formal article, news or essay writing. It’s conversational in tone and can be energetic to reflect your experiences and positive ‘do’er’ attitude. Blog about your ‘do’ings’. 🙂


Matthew May 21, 2015

I think plumbing blog can written on ‘preventing toilet blockage or drain blockage’. I notice that most of the people suffering from this blockage problem.

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    Edward Beaman May 21, 2015

    Hi Matthew,

    Yes, those are great topics to cover in blogging. There are a number of blog post possibilities for these problems.

    ’10 items not to flush down the toilet’ for example. Or ‘5 ingenious ways to unblock a toilet in seconds’.

    Thanks for your comment Matthew.


Albie Cardew July 14, 2015

Blogs like the ones you suggested above would certainly be helpful for those with emergency plumbing questions. As you said, plumbers frequently get asked many of the questions you listed, so having a website where people can come to find answers to those questions when they aren’t able to contact a plumber would be very valuable. Do you know if any blogs have been made from your suggestions? I would certainly be interested in using them.

Mac Plumber July 17, 2015

As a Plumber i would say this is very informative for those who want to start a plumbing business.Thank
Mac Plumber recently posted…Hello world!My Profile


Great Post! This should help me with my plumbing business.

PlumberMatt August 5, 2015

These are very useful tips. Thanks for sharing them to us. It’s a great help for plumbers and house owners.
PlumberMatt recently posted…Hello world!My Profile

Veronika October 12, 2015

These are some great blog post ideas. Thank you for these suggestions! I got tasked to write the blog for the website, and I’ve kind of been stumped on what to write.

    Edward Beaman October 13, 2015

    My pleasure Veronika. I hope these ideas have inspired you.

Kevin Hussey October 18, 2015

Creative ideas for our maintenance blog is a big challenge. Thanks for the tips!!

Kevin Hussey
Cajun Maintenance

Cheryl Smith November 2, 2015

I agree that blogs are supposed to connect with readers. I enjoy reading some of the funny stories contractors have. Hopefully, this will help make a connection and maybe a future customer.

manoj January 4, 2016

Thank You,
Really awesome Information

Vince Burns January 15, 2016

I will have to check out the blog about the different plumbing myths. I have been told a few and I almost had a plumber come to the house to take a look at our plumbing because of it. I really think it would be smart to know what is real and what isn’t so you aren’t wasting the plumber’s time and your money.

Anna February 3, 2016

Thanks for the post, it’ll be hugely helpful for many. Blogging is a great way to increase traffic to your site and appeal to potential customers but after a while it can begin to be a be tricky to come up with new and interesting blog titles. I think personal stories and anecdotes are always a particularly nice idea as it makes your business seem more personable.
Anna recently posted…How to prepare your pipes for winterMy Profile

אינסטלטור February 29, 2016

hey man thanks for post very informative 😀

Alaisha Smith March 2, 2016

These are very inspiring blog post ideas. It’s true that many people suffering from blockage problems and other plumbing problems every day. It will helpful to write the blogs for plumbing websites. Thanks for giving the great ideas about plumbing.

Richard smith March 16, 2016

Hi. I do agree with the other plumber we are worker’s not bloggers. Can we wright about our trades we do on a daily bases.

Aaron McShane March 21, 2016

All ideas are brilliant and I would say if someone really wants to grow in this particular field should definitely read these tips and consider them while analysing their own projects.

Thomas Brown March 21, 2016

These are some great tips. I like the idea of writing about men and putting the toilet seat up ha ha that for me was the best idea. I also like your tip about behind the scenes idea. It really makes your business become more personable. I enjoyed the article. Thanks for helping us non writing down in the weeds plumbers increase engagement in our business blogs.

Steven March 31, 2016

Awesome post! I was stuck! Now, I have too many ideas to go to sleep. I want to write them all at once. Thank you so much. This is the catalyst I needed.

Kevin Szabo March 31, 2016

Thank you for the tips. We have been blogging for years and appreciate when we find new things to blog about. We tend to stay up to date on whats in. On our social media accounts we ask customers what they would like to read about.

Joe April 5, 2016

Great read, it isnt hard setting up or running a plumbing business. Its long hours to try to beat the competitions
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Ray Bonney April 15, 2016

Thanks for the great information. We have one and it can be work to keep it updated, but the feedback is great!

David Ellingsen April 28, 2016

I really enjoyed your post with rich stuff. I got many tips and ideas of your post. Its really helpful. Thanks for sharing amazing information.

Kevin Hussey April 28, 2016

Great article!! You have given me a few ideas that we haven’t implemented so far!!

Thx – KH

David Ellingsen May 30, 2016

Really helpful post. This information is very useful for those people who want to start to new business.

Andrew August 8, 2016

Good information for anyone starting a Plumbing Business / website.
Thanks for sharing

graemebaird September 1, 2016

Great read, its so surprising that most people just go for price when looking for boiler servicing in London.

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