A blog is an indispensable component of any inbound marketing strategy. Blogging not only attracts visitors to your design-build firm’s website but also develops your brand’s authority and helps increase conversions.
Business blogging is a fantastic client relationship-building tool. Each post acts like an ambassador to your company, helping reduce the unknowns and build an important level of trust between you and your prospects.
When you help potential clients find solutions via your blog, with personal and entertaining articles, you quickly position you and your team as the skilled design and construction experts you are.
But what if you don’t have time to run a blog for your design-build business? That’s where a freelance blogger comes in. Not only am I a professional blogger, but I have a background in interior architecture and understand your concerns as a business.
SEO Benefits of Regular Company Blogging
Search engines love frequently updated websites. Their little spiders adore crawling new pages. Blogging provides a great opportunity to add fresh and interesting content that will both boost your rankings and increase the number of entry points to your design-build firm’s website.
It’s also important to use the right keyword phrases people are typing into their search boxes. Search engine optimization (SEO) is a key ingredient in successful business blogging. By targeting the best keywords and subjects people are searching for, your design-build industry blog can dramatically increase visitor numbers and leads.
Blogging for your construction firm offers benefits both in the short term as well as the long term. A post written today can still work for you in attracting visitors and strengthening your brand in 5 years or even 10 years’ time. You have the potential to receive tens of thousands of visitors from one post alone.
That’s an incredible ROI for your company.
Social Media Benefits of Quality Blogging
Blogging and social media are inseparable. They are a synergy that when used effectively can result in a formidable inbound marketing machine for your design-build firm. Social media platforms such as Twitter, Facebook, LinkedIn and Google+ are ideal arenas in which to share blog posts, and continue conversations with your clients and prospects.
Professional Blogging Services for Design-Build Firm Websites
As an experienced blogger of over 10 years, I can manage your entire blogging campaign, come up with great blog post ideas, and most importantly, create informative and engaging blog posts your target audience – homeowners – will want to read. I’ve written about architecture, interior design, furniture, energy conservation in the home, kitchen fittings, garden equipment, decor, roof screens, and many other subjects relating to the residential build environment, as well as topics on marketing, branding, software, consumer psychology, and more.
Edward Beaman – Freelance Design-Build Industry Blog Content Writer
Are you ready to skyrocket the effectiveness of your blogging?
If so, get in touch with me to arrange a chat about the plans and goals you have for your design-build firm’s blog.