Maintaining an active blog is a great way to boost the freshness of your florist business website. Search engines love fresh content. Well written posts with useful and interesting information draw visitors in like aphids to a daisy.
But what will interest your readers?
In this post I’ve brought together 10 blog post idea templates you can use as inspiration for your florist blog. Each one can be used over and over again with merely an adjustment in subject matter depending on your unique location, flower stock and target market.
I’ve provided some keyword suggestions and examples to help you along.
Let’s jump right in with watering these ideas…
Concept: Many of your flowers will be purchased for special events such as weddings, christenings, birthdays and funerals. Write a blog post about the various floral options for each different event people buy flowers for. Offer tips on which type of flowers are best suited to each scenario and the traditions behind them.
Keyword phrase: wedding flower ideas
Title suggestion: Wedding Flower Ideas for a Traditional Church Setting
Content suggestion: Detail in the blog post what the most traditional wedding flowers tend to be. These will include roses and tulips but what about sweet peas and gardenias? Cover how different floral arrangements can be made use of as backdrops, bouquets and hair accessories.
Why?: You’ll be answering many of the questions people will be seeking answers to. They’re more likely to buy from you as a result.
Concept: Write about special observances and holidays. Mother’s Day and Valentine’s Day come to mind as do Christmas and Easter. Share some tips on picking the best flowers for each occasion. When should the flowers be purchased? What are the floral customs surrounding the holiday? Which complimentary gifts can you give with the flowers?
Keyword phrase: easter flowers
Title suggestion: Beautiful Easter Flowers and Arrangements for Religious Events
Content suggestion: Write about the best flowers for Easter. Might these include chrysanthemums, carnations and lilies? What are the historical and cultural floral norms for this Christian event? Suggest some ways Easter flowers can best be arranged in churches or town halls.
Why?: People will be looking for gift or decorative ideas in the weeks leading up to these special days. Catch their attention with good quality advice and they’ll spend money with you.
Concept: Create a blog series detailing interesting facts, statistics and cultural snippets related to each type of flower you sell. Provide information that’ll benefit the customer such as how long the flower will last indoors and its scent. You can also mention where the name comes from, anatomical features, its place in history, any literary mentions and traditional meanings it might be associated with. The more unusual, the better.
Keyword phrase: calla lily
Title suggestion: The Calla Lily: The Beautiful Lily That’s Not Really a Lily
Content suggestion: Detail the calla lily which comes in a variety of colours and is described as magnificently beautiful. Comment on its name which comes from the Greek term meaning ‘beautiful’. Mention too that it’s not really a lily despite the name and that its roots are poisonous.
Why?: You’ll show your knowledge and expertise of flowers and everything related to them. The unusual posts have the potential to be shared via email and social media.
Concept: Select different flower species and write about the best ways to look after them. Detail the best environments in which to leave them and how to prolong their beauty. Talk about which flowers are studier than others and which need extra attention. What flower food solutions should be used? Can leaves below the waterline be cut? Where can flowers be kept before being placed in a vase?
Keyword phrase: fresh flower care
Title suggestion: Fresh Flower Care Tips For Newly Delivered Flowers
Content suggestion: What should people do with flowers they’ve just bought or had delivered? Provide a series of tips on what to do with new flowers and placement suggestions. Write about good ways to keep them looking fresh and smelling fragrant for longer.
Why?: Good solid information for your subscribers and those looking for information prior to making a purchase.
Concept: Keep an eye on regional flower shows and events in some way related to the floral industry. A few weeks before, write about the details of the event and why it’s worth going along to see. Mention what took place the year before and share any photographs you took if you attended. Will there be things for children to do? Talk about the other attractions nearby.
Keyword phrase: shrewsbury flower show
Title suggestion: The Shrewsbury Flower Show: Interesting Lecture Marquee Events for 2016
Content suggestion: A series of horticultural lectures take place during the Shrewsbury Flower Show where guest speakers discuss issues relating to orchids, organic gardening, trees, flower arranging and much more. If you’re in Shropshire write about the speakers if they’re well known or blog about some of the issues yourself before giving details of the lectures and how to get to the show.
Why?: Writing about regional events attracts the interest of local customers.
By the way, if you’re enjoying this post you might also like to read: 5 Examples of Great Florist ‘About Us’ Pages (opens in a new tab/window)
Concept: Showcase some of your best flower arrangements. Detail the flowers which make up the collection and why they mix well together. What scent does the bouquet or arrangement have? What are the best occasions for this type of arrangement? You can even discuss the best potential settings and backdrops related to the colours and features of the flowers.
Keyword phrase: funeral flower arrangements
Title suggestion: Bespoke Funeral Flower Arrangements for Churches and Crematoriums
Content suggestion: Showcase some of the flower arrangements you provide for funerals. Show photos and write about the flowers whilst touching upon any cultural significance and how they will influence the surroundings. Offer your suggestions on which arrangements will best suit different settings and funeral themes.
Why?: You’ll impress existing blog readers and new visitors alike with your beautiful floral skills.
Concept: What’s a great gift to give alongside flowers? Write a series of blog posts covering gift ideas for different occasions where flowers will be part of the surprise. Romantic occasions might include chocolates and wine. A mother’s birthday may include an item of clothing or theatre tickets. Suggest ways flowers can be incorporated into a larger gift or surprise celebration.
Keyword phrase: wedding anniversary gifts
Title suggestion: 15 Wedding Anniversary Gift Ideas Women Will Love
Content suggestion: Aim a blog post at husbands seeking wedding anniversary gift ideas for their beloved wife. You can target a particular age group or make it general. Come up with 15 great gift ideas incorporating products you sell as well as surprises they can plan which might include flowers in some way. Holiday tickets inside a bouquet of flowers?
Why?: Great blog posts to attract search engine visitors seeking gift inspiration before a special event or occasion.
Concept: Flowers and floral arrangements are everywhere in the media. Whether they are the backdrop to a celebrity wedding or a main feature in a news story, they provide great material for ongoing blog post topics. Pick a flower-related media story that caught your eye and write about what you thought of the flower arrangements, the choice of flowers and how customers can achieve the same.
News Story: Mourners told to choose different flowers to deter hungry squirrels (Telegraph)
Title suggestion: Hungry Norwich Squirrels Eat Mourners’ Carnations and Chrysanthemums
Content suggestion: Squirrels have been eating fresh spray carnations and chrysanthemums at a Norwich cemetery. Apparently because of the high sugar content. Norfolk Wildlife Trust has advised people to choose different types of flowers or alternatively spray them with a harmless repellent spray. Mention the story and then blog about some of the alternative flowers people can buy in such a situation.
Why?: These posts can tap into celebrity culture or local news events thereby attracting local readers and potential customers.
Concept: Do you have some regular customers you’re familiar with who love your flowers? Get them to share a little information about why they buy from you, what they love about the floral arrangements, the occasions and people they buy flowers for and even any tips they can provide about making the most of the flowers they purchase. Create a blog post out of the results.
Keyword phrase: [‘flower’ + customer’s location + type of event]
Title suggestion: Wonderful Flower Display for Our Kensington Business Conference
Content suggestion:Ask a happy customer to give you some written feedback about your florist services and the event which your flowers adorned. Give them some questions to answer and ask for a few photos of the business conference setting.
Why?: Testimonials and positive reviews make a great impression and sway people to buy.
Concept: Create a flower-related competition on your florist blog. The winner receives a prize which could be a free floral bouquet plus a box of chocolates and a bottle of wine delivered to a special someone they know. Competitions might include a photo, art, poetry or flower arranging contest which are submitted via social media (with hashtags) or email.
Title suggestion: Cats and Flowers Photo Contest: Win a Free Floral Bouquet and Bottle of Champagne
Content suggestion: Create a contest where people submit photos via Facebook or Instagram (with hashtags) of their cat in a floral setting. Your favourite submission wins the contest, is awarded the prize, and is announced in a future blog post.
Why?: Competitions can be fun, especially with a great prize on offer. Good way to spread your brand if you tie in social media with the submission process.
For more comprehensive and detailed help with your florist blogging have a look at my business blog audit services. These include hundreds more blog post ideas, researched keyword suggestions, content plans, social media updates, blog reviews and a whole lot more.
Also check out my ghostblogging services available for florists and other businesses worldwide.
Creative Commons image attribution: Florist in Rotterdam from Paul van de Velde
Freelance website copywriter from the UK. I help businesses worldwide attract clients and customers through their websites with the use of engaging and informative SEO-optimised web copy. You can read more about my copywriting services or get in contact with me to arrange a chat about your requirements.