As a caterer you know what it takes to prepare, deliver and arrange delicious food for a special event or occasion.
But what about blogging? Do you know how to prepare and deliver top quality content potential customers will find, read and act upon?
One of the hardest parts of blogging for your catering business, any business in fact, is knowing what to blog about in the first place. Not just once, but again and again, week after week.
You’ve hopefully come to realise that mere news updates about your company are doing little to enthuse readers and attract new customers. So what are the alternatives? How can you attract leads through your blogging?
I’ve gathered together 10 blog posts idea templates specifically for catering companies using blogging as an inbound marketing strategy. Each idea template can be used multiple times with small adjustments based on your catering services, location, customers, staff and menus.
Together with each idea I’ve also provided an example with a keyword phrase, title suggestion and content outline. Feel free to use them.
Let’s go right to it and get serving these blog post ideas…
Concept: Develop a series of blog posts covering the best dishes you create and the different types of food you can provide. Write about special desserts, canapés or buffet lunches that are especially popular with customers. What do they look like and what are the ingredients? Show some photographs and detail for what event or function they’re most appropriate.
Keyword phrase: buffet food
Title suggestion: Buffet Food: Duck and Pork Terrine with Cranberries and Pistachios
Content suggestion: Create a blog post showcasing this delicious buffet dish ideal for corporate or wedding events. Share some photos of the dish together with details of the ingredients, how it’s made and what other foods and drinks can go well with it.
Why?: Ideal for catching the interest of regional search engine visitors.
Concept: Detail the various events, functions and venues where you serve food. Write about why people hire you for these occasions and the benefits you bring to each one. Cover some of the various factors you and your clients consider before, during and after each event. Showcase some of the best foods (and other services you might provide) for different types of venue from weddings and evening receptions to Christmas lunches and corporate buffets.
Keyword phrase: (location) wedding catering
Title suggestion: Kent Wedding Catering for Large Summer Bridal Receptions
Content suggestion: Write about the catering services you can provide for weddings during the summer months when the weather is warm. Talk about the different dishes you serve and the various options such as buffet snacks, canapés and larger meals.
Why?: You’ll be able to attract local prospects seeking particular events they need food for.
Concept: Update your readers on the events and functions you cater for during the week they take place. Share photographs of the occasion and blog about the type of food required, the planning, the logistics and the location. What ideas did you give then event organisers? How did you fulfill their requirements? Which foods were particularly popular? If it’s a particularly interesting venue, write about its history, significance and splendour.
Keyword phrase: cocktail party
Title suggestion: Catering for a Cocktail Party at (name of company)’s Major Product Launch
Content suggestion: A big well-known company in your area hired you to provide catering for their latest product launch. Blog about the event, the company, and food and drink you provided. Share photos if you can and note what the atmosphere was like and even what you thought of the unveiling (although keep it positive).
Why?: You’ll show readers and prospects the impressive events you cater for which will likely entice them to hire your services.
Concept: What are some of the best venues to host a special event in your region of the country? Blog about various different places where you’ve served food before and which will be of interest to prospects seeking a great new venue. Cover the functional aspects of the location together with some ideas for different events that can take place there. Note any significant and positively unusual attributes the area has.
Keyword phrase: cheshire wedding venues
Title suggestion: Top 10 Cheshire Wedding Reception Venues for Large Celebrations
Content suggestion: Create a top 10 list of the best wedding reception venues you know in your city, county or region. Write about each place together with the pros and cons for different requirements people might have. Cover some facts such as location, size, prices and ease of parking.
Why?: You’ll help wedding planners find a good location for their wedding reception. They’ll probably then hire you to help them further.
Concept: Use your experience of catering to different venues, events and occasions to provide some tips and ideas for hosting a great party or gathering of some kind. Touch on fun event themes and interior décor styles you appreciated. What great wedding parties can people organise they might not have considered? How can corporate events be energised with music and dance? Inspire!
Keyword phrase: hen party themes
Title suggestion: 7 Fabulously Sexy Hen Party Themes
Content suggestion: Get your fingers dirty and your mind flirty with some sexy party themes for a soon-to-be married woman and her friends. What are some fun party themes you’ve come across during your catering career? Detail some and feel inspired to come up with new ideas for naughty evenings around a dinner table or dance floor buffet.
Why?: Has good potential to be shared via social media if it’s imaginative and funny. Posts like this will also inspire people to hire your services when otherwise they might not have considered hosting a hen party themselves.
Concept: What cooking shows are you and your team watching on TV these days? Write about some of your nation’s popular culinary programmes and share your thoughts and opinions on the creative dishes you saw being made. Mention celebrity chefs and the unique characters competing to win a cookery prize. What would you cook or bake? How would you do things differently?
Keyword phrase: british bake off
Title suggestion: British Bake Off Chat: How to Replicate Ian’s Delicious Custard Tart
Content suggestion: What did Mary Berry think of Ian’s custard tart in this week’s episode? Did Paul Hollywood’s reaction surprise you? Write about a particularly interesting episode which caught your attention and the food that was on display. Tell readers how you would have made the custard tart differently. What event is a tart like that perfect for?
Why?: You’ll catch the interest of Bake Off fans particularly on social media and amongst your subscribers who’ll share your posts with others.
Concept: You know those themed days and weeks that come by every year? National Vegetarian Week for example. Well, you can use these as content inspiration. Detail some recipes customers can try out or order based on the particular theme of the ‘special’ day or week. You can also do the same with local food festivals. Write about the festival, take photos and share related recipe and event ideas.
Food days/weeks/months can include: British Yorkshire Pudding Day, Bramley Apple Week, National Bread Week, National Honey Week, Hot Dog Month, Peach Month, Mushroom Month, National Chocolate Day, Herb Week, Seafood Fortnight and British Cheese Week, among many others.
Keyword phrase: london wine week
Title suggestion: Growing My Wine Buff Credentials at London Wine Week
Content suggestion: Say you enjoyed a fun evening at Hixter Bankside’s wine master class. Blog about it. Show photographs from the event and detail what happened, the atmosphere and the various wines you tasted and learnt more about. Are you adding any to your own wine list?
Why?: Special days/weeks allow you to focus on particular aspects of catering services such as wine or desserts. People will be interested in these events and you’ll get the chance to reveal your personality more.
Concept: The different seasons often bring different catering requirements. What are the best foods to eat during the warm summer months outdoors? How do these compare to indoor winter lunches and dinners? Detail the changing menus as the months go by and the various alcohol, dessert and even venue options that best suit each season.
Keyword phrase: korean bbq
Title suggestion: Korean BBQ Becoming a Summertime Favourite in London
Content suggestion: Cover the growing popularity of a good Korean BBQ for outdoor summer events. Talk about the various features of this East Asian barbecue including bibimbap and kimchi. Detail the cultural background and what other foods and drinks will compliment it. What events will it suit most?
Why?: You’ll connect with people seeking seasonal food ideas for different occasions. Great for attracting search engine visitors.
Concept: Many people have particular dietary restrictions or preferences based on cultural or health issues. Write about these and detail the options you provide for people who can’t eat, for example, things like wheat, pork, meat, dairy products, peanuts and soy. Share some information on the dishes you provide for these people and the ingredients contained within.
Keyword phrase: gluten free food list
Title suggestion: (Your company name) Caterers: Our Complete Gluten Free Food List
Content suggestion: Build a list of foods and dishes you provide which a gluten free. You can divide the list into categories ranging from buffet snacks and canapés to larger and more formal meals. Write about the importance of gluten free recipes and how you make them taste delicious.
Why?: Gluten intolerance, celiac disease, affects 1 in 100 people in the UK and US. There are plenty of people needing gluten free food options for special events.
Concept: Reveal the people behind the scenes in your company. Invite the top chef or some of your cooks for a Q&A interview session, either on video, via podcast or through an email exchange. Ask them about their work, lives, interests and favourite dishes. Get them to talk about some great events and venues they’ve helped cater for. You can even interview regional and influential chefs from outside your company, plus event organisers, DJs and other related professionals.
Keyword phrase: wedding planner
Title suggestion: Talking Food with London Wedding Planner Kate Smith
Content suggestion: Invite a local wedding planner you sometimes liaise with for a relaxed Q&A session. Ask the planner how her career began and why she loves doing what she does. Turn the conversation towards food and discuss the various dishes she loves and has seen served to great success during wedding receptions. Talk about how your collaboration brings fantastic great results.
Why?: You’ll attract other wedding planners looking for professional caterers. Plus, people love reading/listening to interviews about food, culture and personalities.
I hope these ideas have helped you out and fuelled your catering blogging.
If you want more detailed help then check out my business blogging audit service which includes a comprehensive review of your current blog and hundreds more ideas where the above came from. Plus more!
You can also take advantage of my blog writing services so you can focus on doing what you do best whilst I help you by doing what I do best. That’s blogging for your catering company.
Creative Commons image attribution: Canape caterers from Juan Lorenzo | TEDxLasPalmas
Freelance website copywriter from the UK. I help businesses worldwide attract clients and customers through their websites with the use of engaging and informative SEO-optimised web copy. You can read more about my writing services or get in contact with me to arrange a chat about your requirements.