Writing SEO meta descriptions improves the click-through rates of a website page. But what other benefits do meta tags and descriptions bring? What are they exactly and how should they be written? Can business owners with little knowledge of SEO tactics write their own meta descriptions?
All these questions and more are answered in the articles of this week’s roundup which focuses on writing SEO meta descriptions. Points covered include the differences between tags and descriptions, how to motivate search users to click, what Google looks for in SEO metadata, and whether meta descriptions actually help in search rankings, or not.
How to Create the Right Meta Description
By Michiel Heijmans for Yoast
Heijmans provides a simple overview of what SEO meta descriptions are, what their function is, and the characteristics of a good meta description. He follows this advice with examples of good descriptions together with different styles of formatting. He also provides an answer to a common problem website owners face which is: “Where to start, I have so many pages?”
Why a Great Meta Description is Key to SEO Success and Winning Big Business
By Matt Press for Splash Copywriters
As Press points out early in his article, competition on the internet is tough. A meta description is a powerful marketing weapon to help you stand out. Press breaks his article into three sections covering: what meta descriptions are; why you really, really shouldn’t ignore them; and most importantly, how to create your own. The third point is complemented with a thorough 15-point guide to writing great meta descriptions.
SEO Meta Tags Best Practices
By Shaun Anderson for Hobo
Anderson has created a definitive guide to using meta tags (and descriptions). He covers everything you need to know in an easy-to-read and digest format. His guide covers 19 meta description points to consider, including:
• Do Meta Tags Help SEO?
• Can I force My Meta Description To Be Used By Google?
• Meta Description SEO Best Practices
• What Does Google Say about Meta Descriptions?
• Does Google Use The Meta Description When Ranking A Page?
And much more. Well worth a read.
How to Write a Meta Description for SEO & More Visitors
By Nate Shivar for ShivarWeb
Shivar makes an important point early on when he states meta descriptions are “not a direct ranking factor in any search engine”. So why are they important? He answers this question and more by delving into the what and why of SEO meta descriptions, as well as providing tips on how to write good ones.
SEO Copywriting Services
Looking for an SEO copywriter who can write meta tags and descriptions for you?
I can help you. From keyword research to optimised website copy, and more, my SEO copywriting services can help you get more visitors clicking through to your website. Copy written for human readers.
Get in touch today to discuss your project.