Copywriter Ted and the Wisdom Tooth Extraction

Copywriter Ted ‘Mad Dog’ McTeddy is sitting in the dentist’s chair waiting for the tooth extraction procedure to begin. For a month now his wisdom tooth has been causing pain, swelling and general discomfort. A preliminary check-up last week revealed the tooth was...

Copywriter Ted and the Click Bait Conversation

Ted “Mad Dog” McTeddy sips a caffè macchiato as he listens to Kev discuss blogging strategy. Young Kev, the marketing manager of a mid-sized clothing company, wants to hire Ted as a content strategist to help develop and write their blog. Kev and Ted sit on the...

Copywriter Ted and the Broken Desk Lamp

Yesterday evening Ted’s desk lamp decided to call it quits. She would no longer shine light and companionship across the copywriter’s desk as he worked on client projects from around the world. After ten long years and countless late nights, the lamp would be leaving...

Copywriter Ted and the Wood Pigeon

“Mis-ter Ted, coo-eey!” Copywriter Ted is taking a little stroll through the gardens opposite his home. It’s early morning and most of the neighbours have not yet stirred. There’s a heavy Spring mist enveloping the trees and buildings nearby. Ted loves these quiet and...

Copywriter Ted and the Dizzy Optician’s Website

Humphrey the optician’s website is sitting pensively in copywriter Ted’s office. For 6 months he’s been suffering from symptoms of vertigo which have been accompanied by an aversion to bright lights and difficulties converting. Ted ‘Mad Dog’ McTeddy – copywriter by...