Web design is an important component of good SEO. If the structure and design of a site is not optimised for the search engines, then even the best looking and most functional of sites will fail to meet a client’s needs.
As a web designer it’s important to consider design-related SEO. Too many poorly-optimised images, for example, can slow down site speeds. Typography selections can influence a site owner’s use of, or avoidance of, header tags. Responsive design options can have an impact on mobile search rankings.
With all this in mind, I’ve brought together 5 of the best SEO checklists ideal for web designers who need to make sure they’ve not forgotten anything.
1. The Insanely Powerful 2017 SEO Checklist
by Tommy Griffith at ClickMinded.com
Griffith at ClickMinded provides a comprehensive SEO checklist he and his team put together for an SEO training course. The checklist evolved over time as Griffith discovered more and more about search engine optimisation The post has now become one of the most popular SEO checklist posts on the internet. You can even tick-off each task on-site as you’ve completed it.
2. Technical SEO Checklist
by Christopher Ratcliff at Search Engine Watch
Ratcliff’s SEO checklist brings together a wide range of already published related content from Search Engine Watch. From setting up Google Search Console to effective internal linking, everything you need for on-page search engine optimisation systems check is here. There’s also advice on meta descriptions, sitemaps and error response codes.
3. WordPress SEO Checklist – 45 Tips for 2017
by Brian Jackson and Kinsta.com
If you prefer more visual content and tips then Jackson’s highly in-depth 2017 SEO checklist is ideal. There are plenty of images which show you how to optimise sites and install related SEO tools. It’s perfect for both beginners and more experienced optimisers. This constantly updated post covers topics including focus keywords, image alt tags, affiliate links and multi-language wordpress SEO, plus many more.
4. SEO Checklist for Content Marketers: 21 Common Mistakes to Avoid
by Caitlin Burgess at TopRank Marketing Blog
For a more concise and quicker-to-navigate SEO checklist, have a look at the list created by Caitlin Burgess at TopRank Marketing Blog. As she points out, quality and strategic SEO has never been more important, and her checklist covers common search engine optimisation mistakes as well as great tips on how to fix things. Topics include dated content, quality content, site speed and external links.
5. SEO Website Redesign Checklist: Don’t Mess Up Your Site Traffic
from Seer Interactive
The guys at Seer Interactive have put together a helpful SEO checklist for people redesigning a website. During a transition things can get damaged or lost, which can result in reduced rankings and traffic as well as confused customers. This checklist helps you to avoid these pitfalls and is helpfully divided into three separate categories consisting of Pre-launch, Launch and Post-launch.
Optimised Design and Copy
Web design can have a big impact on search engine optimisation results. It’s important to make sure you cover all bases, especially where design is combined with copy.
Just like poorly optimised site design and structures can negatively impact SEO results, so can poorly optimised web copy.
Hire me as your SEO copywriting partner to ensure both design and copy get the level of optimisation they need to fulfil a client’s requirements. Get in touch today to arrange a chat.