Feb 17

Weekly Roundup – How to Write Case Studies

By Edward Beaman

Case studies are an excellent way to showcase your services and the results they bring to customers. They allow you to detail the unique features of your services and the processes a customer will go through. In so doing, the reader gets an insightful impression of how you will fulfil their needs and resolve their […]

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Feb 13

10 Copywriting Questions for Your Web Design Clients

By Edward Beaman

Copywriting is an intrinsic part of any website design. It’s therefore important to incorporate content strategy in the early stages of any web design project. This requires asking important copywriting questions of your web design clients before you begin work on a new design. By doing this, you’ll avoid design-copy frictions at later stages of […]

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Feb 10

Weekly Round-up: Creative Calls-to-Action

By Edward Beaman

Creative calls-to-action (CTAs) are one of the most important elements of website copywriting. The function of a CTA, whether in button or link form, is to drive visitors to take a specific action. That often involves sharing personal information, such as an email address to sign up for a mailing list, or making a purchase. What makes a great […]

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Jan 31

Studio Talks: Microcopy for Thirsty Web Designers

By Edward Beaman

What’s the importance of microcopy to a website? How can it influence a user experience? In what way is microcopy comparable to a wireless hydration sensor? Heron and Ted explore the answers to today’s most pressing questions. “You thirsty Ted?” asks Heron. Copywriter Ted ‘Mad Dog’ McTeddy is a little bemused by the out-of-the-blue question […]

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Jan 03

The Web Designer and the Slow Reading Academy

By Edward Beaman

Shlomo is in the process of writing a glowing testimonial for his wonderful web designer. Twenty years ago Shlomo founded the Slow Reading Academy as an antidote to what he saw as the toxic speed reading phenomenon. ‘Charlatans’ and ‘hyperactive librarians’ were teaching people to read too fast. The joy of reading, not to mention […]

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Jan 01

The Web Designer and the Nocturnal Dental Hygienist

By Edward Beaman

Nancy the nocturnal dental hygienist is delighted with the results of her new website. She started her business five years ago but relied mainly on word-of-mouth to gain new clients in her local region. Now she wants to expand Fairy Smile Hygienists nationwide. There’s growing demand for nocturnal dental hygienists. These brushing and flossing experts […]

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