As a busy business owner or marketer, you’ll know time is a luxury you don’t often have. It’s hard enough finding time to blog for your company website let alone come up with ideas for a post.
A great time to blog is actually when you’re 40,000 feet up in the air travelling at 900 km/h. There’s no internet, (hopefully) few distractions and a vague sense of temporary liberation from mundane day-to-day activities on the ground.
Plane blogging also provides you with the perfect topic to blog about.
Yep, air travel!
It doesn’t matter what your business is or what industry you’re in, there’s an air travel themed blog post with your name on it.
Want me to prove it?
Below are 5 different types of businesses. They include air conditioning contractors, driving schools, architects, graphic designers and virtual assistants. With each one are three separate blog post ideas. With a little lateral thinking, all can be modified to suit just about any business.
Let’s have a look.
What aircraft themed topics can the manager of an air conditioning company blog about? Here are 3 ideas:
Benefits for air conditioning contractors: Readers will like to see you have a broad and detailed knowledge of air conditioning technology. This will further their confidence in your abilities and also place you as an expert in what you do.
Example: The truth about cabin air provides an interesting and revealing example of a good related blog post.
How can a driving school possibly blog about air travel? “Don’t you have your cars and your planes mixed up Edward?”:
Benefits for driving instructors: People want to feel some affinity with a driving instructor before they begin lessons. This is especially the case with those apprehensive about being in control of a car. Blog posts, especially with some injections of personality, will help to allay shyness and nerves in potential students.
There are tons of great blog post possibilities for architecture firms when it comes to air travel. Here are just 3:
Inspiration: The Architecture of Air Travel.
Benefits for architects: Blogging about your profession not only gives you an incentive to explore the world of architecture more but also fuels your creativity. As well as this it connects you with potential clients in a personal and entertaining way.
Benefits for graphic designers: Clients will be intrigued by the various designs you show on your blog, whether by your own team or by other designers in different fields. You’ll be broadcasting your creativity to the world and attracting new clients to your business.
Perhaps you’re going on your holidays. That doesn’t mean however you can’t add a blog post to your VA business website. Here are 3 air travel themed ideas:
Benefits for VAs: You have more space to showcase your skills and services applicable to a large yet defined audience. Many people wonder how they can better utilise time when seated in an aircraft cabin. Show them how and they’ll certainly appreciate it and remember you.
Example: You could write a handy guide on the cheapest days of the week to fly.
As you can see, business blogging inspiration is not hard to find when you’re receptive to the world around you. Whether you’re the manager of a building company, a law firm executive director or the chief marketer for a holiday resort, you can include an air travel themed blog post in your blogging calendar.
Air travel is ubiquitous. Everyone has an interest in something related to passenger aircraft, airports or travel. Connect this now indispensable way of seeing the world with the needs and desires of your target audience.
Make your post educational and entertaining.
Above all, have fun, and make those otherwise tedious flying hours fly past in no time at all.
Freelance website copywriter from the UK. I help businesses worldwide attract clients and customers through their websites with the use of engaging and informative SEO-optimised web copy. You can read more about my copywriting services or get in contact with me to arrange a chat about your requirements.